One of the most important things that you can do to have an effective web site is have other web sites link to it. Usually, there are 2 types of links, one-way and reciprocal. Both are easy and effective ways to build traffic but one is much more powerful than the other - one-way links.
Reciprocal backlinks are when you link to a web site and that web site also links back to your site. This was the most popular type of linking a few years ago and is still commonly used. Many site owners get great traffic by participating in a link exchange service or system created just for reciprocal backlinks. A link exchange is a group of website owners that exchange links with each other.
The other type of linking is called one-way linking. This is when one web site links to your site; however you do not have a link back. In some cases you may agree to exchange backlinks to different sites which is called an n-way link exchange. This type of linking is considered by most experts to be more effective than reciprocal links.. But, it is very difficult to get a one-way backlink. There are three chief strategies for receiving one-way links: submit your web site to directories, give away something needed that includes your link, pay for a link on another high ranking site.
The truth of the matter is that if you are trying to build long term income, it is going to take a while before your website becomes profitable. A long term strategy for a web site might take six months or even a year for it to start creating income. It is also essential to start building back links right away. Choose your links cautiously. Make sure that you are not choosing links from low level sites, scraper web sites or inbound links from bad neighborhoods.
Remember, in today’s competitive Internet environment, if you would like a successful web site then you will have to do at least as much or more SEO than the sites on the first page of search engine results.
Generating inbound links by submitting your site to directories is generally free unless you choose to upgrade. Directories are special sites that list other web sites that viewers may be interested in and are usually hand edited so they have additional authoritative weight in the search engine formulas. There are software applications that can help with the dull procedure of filling in directory web forms. One of the least expensive is Directory Site Submitter.
Directory Site Submitter will allow you to set up and manage multiple projects with multiple websites per project and then help you submit to over 400 free directories. The backlinks from these web sites will be important for SEO reasons more than actual traffic.
A great solution is to give away something valuable that has your link. Articles are very common because so many people need web content. They are cheap to create and are effective at drawing one-way links to your site.
Avoid purchasing links on websites for SEO purposes. It can cost up to $100 a month or more to put your link on a high ranked site and it still might not be counted in the search engine formula. Google has repeatedly said that purchasing direct links will not be of benefit for SEO. However, you may still use this technique to drive traffic from a high traffic site to your web site.
